I know I should not be, but the truth is, I still find that many people have unrealistic expectations when it comes to the cost of entertainment.
So often we get inquiries from people looking for entertainment, such as a tribute band, and quoting a budget of £250.00 or less. If you think about it you can see just how unrealistic this is. Perhaps 30 years ago this would have been a fair amount to spend and would have brought you a great act, but not nowadays. In the 1970′s you could hire a really good mobile disco for £10 – £15 for a night, the same nowadays will cost you around £300.
The cost of entertainment is now relative to earnings, in the 1970′s people maybe earnt £30.00 a week, now the average is £300.00. You could buy a house in the 1970′s for £20,000 now you will find that one will cost around £200,000. Costs do not stand still, we do not live in a time warp, and todays entertainment costs reflect that.
I often think how nice it would be if people actually were realistic in their expectations of what entertainment will cost them. Entertainment acts unlike high street shops do not have sales, but unlike high street shops the price is fairly constant. To see what I mean lets use supermarkets as an example. When you go into a supermarket you fancy a cream cake, you find a pack of chocolate éclairs that are on offer at £1.00 reduced from £1.20 this promotion lasts for say 4 weeks then when you go in and fancy an éclair you find that the price is £1.25, a five pence increase on what the original price had been. This is common in all forms of shopping, but shopping for entertainment is different.
It can be a year or two before an act increases prices and some acts prices do not increase for even longer periods. An act charges what it feels it is worth, not on what current market trends are. Yes you can find cheap acts, but ask yourself what is the quality of those acts, and why do they charge so little. When booking entertainment be realistic in your expectations of what you expect to pay, ask yourself what would you charge if you were a really good act. I asked my wife what she would expect to pay for a tribute act and she said around £1000.00 perhaps a lot more maybe a little less. This is a realistic figure and reflective of todays costs.
Before you think about booking entertainment, give some thought to what the real cost will be. Do not just pluck a figure out of the air, make some inquiries, and let yourself be informed. Being informed means that you can make a sensible choice for the entertainment that you need.
So often we get inquiries from people looking for entertainment, such as a tribute band, and quoting a budget of £250.00 or less. If you think about it you can see just how unrealistic this is. Perhaps 30 years ago this would have been a fair amount to spend and would have brought you a great act, but not nowadays. In the 1970′s you could hire a really good mobile disco for £10 – £15 for a night, the same nowadays will cost you around £300.
The cost of entertainment is now relative to earnings, in the 1970′s people maybe earnt £30.00 a week, now the average is £300.00. You could buy a house in the 1970′s for £20,000 now you will find that one will cost around £200,000. Costs do not stand still, we do not live in a time warp, and todays entertainment costs reflect that.
I often think how nice it would be if people actually were realistic in their expectations of what entertainment will cost them. Entertainment acts unlike high street shops do not have sales, but unlike high street shops the price is fairly constant. To see what I mean lets use supermarkets as an example. When you go into a supermarket you fancy a cream cake, you find a pack of chocolate éclairs that are on offer at £1.00 reduced from £1.20 this promotion lasts for say 4 weeks then when you go in and fancy an éclair you find that the price is £1.25, a five pence increase on what the original price had been. This is common in all forms of shopping, but shopping for entertainment is different.
It can be a year or two before an act increases prices and some acts prices do not increase for even longer periods. An act charges what it feels it is worth, not on what current market trends are. Yes you can find cheap acts, but ask yourself what is the quality of those acts, and why do they charge so little. When booking entertainment be realistic in your expectations of what you expect to pay, ask yourself what would you charge if you were a really good act. I asked my wife what she would expect to pay for a tribute act and she said around £1000.00 perhaps a lot more maybe a little less. This is a realistic figure and reflective of todays costs.
Before you think about booking entertainment, give some thought to what the real cost will be. Do not just pluck a figure out of the air, make some inquiries, and let yourself be informed. Being informed means that you can make a sensible choice for the entertainment that you need.
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