FRANKFURT:
The MTV Europe Music Awards will rock Frankfurt's Festhalle concert
venue on Sunday, with Barbadian R&B singer Rihanna leading the
nominations and all eyes on Korean dance sensation Psy.
Psy's
hit "Gangnam Style", which is up for the Best Video award, has been
viewed more than 670 million times and received a record-breaking 4.9
million "likes" on Facebook since being released in mid-July.
The
satirical video featuring Psy's horse riding-inspired dance has sparked a
wave of copycat versions from Eton schoolboys to Californian lifeguards
and has even caught the attention of United Nations chief Ban Ki-moon.
Psy
will become the first South Korean artist to perform at the annual
awards, one of the pop industry's biggest nights outside the United
States, when he takes the stage on Sunday.
German model and
presenter Heidi Klum, who this year filed for divorce from singer
husband Seal, will host the awards and said she had been practicing her
Gangnam moves in case she gets called on to dance.
"My kids are
obsessed with the song, even though it's Korean and they have no idea
what he's talking about," she told reporters ahead of the event.
Klum,
who comes from the town of Bergisch Gladbach just two hours away from
the 2012 host city, is also looking forward to some home comforts.
"I'll
be eating a lot of German food," she said, adding jokingly that she
would probably eat too much schnitzel and "gain a few pounds."
Despite
being billed as the Europe Music Awards, the vast majority of nominees
are traditionally North American, and 2012 is no exception.
Alongside
Psy, acts due to take the stage at the show include country singer
Taylor Swift, 14-time Grammy winner Alicia Keys, the Killers and Carly
Rae Jepsen.
"OLD WAYS" STILL COUNT
In a world where careers
are so often launched by social media websites like YouTube, some young
artists said there was still a role for more established platforms such
as MTV and mainstream television.
American indie-pop band fun.,
who are up for three awards, hit the big time after the song "We Are
Young" was featured in an advert for Chevrolet during the U.S.
Superbowl.
"I don't think that you can ever replace the impact
that music videos have," the band's guitarist Jack Antonoff told Reuters
when asked about the importance of MTV against social media channels.
"I think the more that social media takes over, the more importance you put upon the old ways."
MTV
said this week that it had become the first company to reach one
million followers on Instagram, the fast-growing photo-sharing
application developer.
Heading the nominations is party-loving
Rihanna, with nods in six categories, including Best Song and Best Video
for "We Found Love".
Following close behind with five nominations
is country star Swift, and other top nominees include Justin Bieber and
Katy Perry, with four each, while Lady Gaga, who cleaned up last year
with four prizes, is in the running for three awards.
Rihanna is
favorite for Best Song and Best Female, according to odds offered by
British bookmakers William Hill, while Gangnam Style is tipped to win
Best Video.
The EMA awards were last held in Frankfurt in 2001.
Last year's awards in Belfast attracted 23 million viewers on all
platforms and 158 million votes worldwide.
Following are the main nominations in 2012:
BEST
SONG: Carly Rae Jepsen/Call Me Maybe; Rihanna feat. Calvin Harris/We
Found Love; Gotye/Somebody That I Used To Know; Pitbull feat. Chris
Brown/International Love; fun. feat. Janelle Monáe/We Are Young
BEST NEW: Rita Ora; fun.; One Direction; Lana Del Rey; Carly Rae Jepsen
BEST FEMALE: Rihanna; Katy Perry; P!nk; Taylor Swift; Nicki Minaj
BEST MALE: Justin Bieber; Kanye West; Flo Rida; Pitbull; Jay-Z
BEST POP: Justin Bieber; No Doubt; Katy Perry; Taylor Swift; Rihanna
BEST LIVE: Taylor Swift; Lady Gaga; Jay-Z & Kanye West; Green Day; Muse
BEST HIP HOP: Jay-Z & Kanye West; Nas; Rick Ross; Drake; Nicki Minaj
BEST ROCK: Linkin Park; Green Day; Muse; The Killers; Coldplay
BEST ELECTRONIC: David Guetta; Swedish House Mafia; Avicii; Skrillex; Calvin Harris
BEST ALTERNATIVE: Jack White; The Black Keys; Arctic Monkeys; Florence + The Machine; Lana Del Rey
BEST
VIDEO: M.I.A./Bad Girls; Lady Gaga/Marry The Night; Katy Perry/Wide
Awake; Rihanna feat. Calvin Harris/We Found Love; PSY/Gangnam Style.
(Reuters)